Friday, January 4, 2013

A new folk singing show is high on Guangxi Satellite TV

New programs are offering twists on singing competition reality shows - blind auditions are ensuring judges' decisions are based on vocal skills alone. Guangxi Satellite TV recently launched Sound of Love, a folk program based on the concept of selecting the singer with the best voice, regardless of appearance and style.

Liu Xichen, president of Shixi Media - the country's leading TV content provider, which produced the show - says it's adapted from True Talent, a singing competition program created by Paris-headquartered Zodiak Media.

"A new folk singing show is high on Guangxi Satellite TV's agenda," Liu says.

"The broadcaster hopes to use the project to promote the Guangxi Zhuang autonomous region's annual Nanning International Folk Song Art Festival. It also wants to borrow the packaging of an already-successful foreign program," Liu continues.

"That's why we bought Zodiak's entertainment format. It's high-ratings, and its concept of focusing solely on voices is fresh in China."

Initial auditions are under way in six cities, including Liaoning's provincial capital Shenyang and Shaanxi's provincial capital Xi'an. Applicants must be at least age 18.

In this phase, three judges - all professional musicians - will turn their backs to listen to contestants.

If they like a contender's voice, the judges will turn around and face the singer. If even one judge doesn't turn around, the contestant is out.

No comments:

Post a Comment